Netflix Might Finally Relax its Controversial Theatrical Release Policy for Original Films

Netflix is roping in A-list Hollywood stars and producing original movies at an unprecedented footstep, simply the visitor is also losing out on awards because of its controversial theatrical release policy. Films produced by Netflix practise not receive a theatrical release and remain sectional to the streaming service, and even if they do, the theatrical run is just namesake. But that is about to change.

Netflix is because a wider cinematic release for Alfonso Cuaron's upcoming picture, Roma, before its debut on the streaming platform. This marks a stark departure from the company's most divisive policy, which requires all Netflix movies to premiere on the streaming service first, and then receive a express theatrical release if it is deemed necessary to qualify for awards.

Insider sources have toldTheHollywoodReporterthat Netflix is considering some concessions for Cuaron'southward upcoming picture show, so that it can get a proper theatrical release to be in contention for awards and then arrive on the streaming platform. Sources say that Netflix'southward Master of Movie partition, Scott Stuber, is pushing Ted Sarandos, Netflix's Chief Content Officer, to make some relaxations for Cuaron's Romaand some upcoming films from esteemed directors such equally Paul Greengrass and the Coen brothers.

So far, Netflix has not decided on Cuaron'southward asking for a wider cinematic release of Roma, and not simply a few theatres to barely fulfill the qualification criteria for some awards. Dorsum in March, Netflix had to swallow the biting repercussions of its hotly-debated flick release policy, when the streaming behemothic'south original movies were banned from competing for Palme d'Or, the summit honor at the Cannes Motion picture Festival primarily because Netflix's movies do not receive a wider cinematic release, dissimilar other nominees.

Roma, a passion project of Cuaron's, is being pegged as a prime laurels winner in the autumn film festival season, which is why the director is pressurizing the executives at Netflix to give his film a wider release. On a similar note, Paul Greengrass, who has helmed commercial hits like the Bourne series, is also enervating a sizeable theatrical release for his upcoming film 22 July, before they arrive on the streaming platform to remain in contention for awards. It now remains to be seen how Netflix tackles with the effect of retaining esteemed names in the pic industry without affecting its business organization model.